Robert's Hatch Chiles

The owner of Roberts Hatch Chiles had in mind a retro Mexican feel such as salsa Cholula and Tabasco with a modern twist. He commissioned a logo and labels for his Chile bags. He also wanted 5 labels, each with a different spice level.

The colors chosen were red, yellow and green used in traditional mexican branding keeping a retro vibe. It was given a modern twist with the accents and modern font.